Exact Experiential was tasked to come up with a winning consumer sampling drive proposition that will introduce, excite and drive conversation on KWALs brands in Kenya namely;
• Hunters Cider
• County Brandy
• Caprice Wine
• Amarula
• Scottish Leader
• Hunters Choice
• King Fisher
This is to work as an introductory consumer drive across all listed outlets, building to the bigger BTL campaign for the same. The brands awareness had increased and market share has grown up to 30 % as a result of the sampling campaigns.